Prospect research and discovery
Prepare the company context, likely vehicle or freight need, geography and contact role, then use questions to confirm the real workflow instead of assuming demand from a directory listing.
London · Hermes Academy
Learn to create direct freight demand conversations.
US shipper and dealer sales training for London and UK residents, focused on research, discovery questions, value, negotiation and pipeline progression.
Track fit
Choose the track by the decisions you want to understand.
This track is for learners who want to understand how direct transportation demand is researched and developed with dealers, auctions, shippers or other business buyers rather than relying only on posted loads.
Learning scope
What this track concentrates on.
Needs, value and negotiation
Explore service expectations, timing, communication, capacity and current pain points before discussing a solution, and keep pricing or service commitments inside approved authority.
Follow-up and pipeline progression
Document the decision process, required next material, timing and blockers so follow-up advances a real opportunity rather than creating activity without buyer intent.
Practice model
How understanding is tested.
Exercises include prospect research, discovery-call planning, objection analysis and follow-up writing. Private customer data is not required for training examples.
Readiness gate
What must be true before progression.
Learners must demonstrate research discipline, B2+ communication for live US calls, clear commercial boundaries and the ability to separate interest, qualification, opportunity and signed business.
Boundary: education and practice do not guarantee employment, placement, earnings or business outcomes. Participation is subject to capacity and applicable legal/compliance requirements.