Hooks and short-form scripts
Start from a buyer problem, misconception, proof point, or practical observation and build a concise script that earns attention before introducing the offer.
London content systems
Turn expertise into repeatable short-form content.
Reels, hooks and social content scripting for London businesses across Instagram, Facebook and Threads, connected to offers and measurable next actions.
Where this work fits
Start with the business constraint, not a fixed channel bundle.
Useful for founders or teams with useful expertise and real proof but inconsistent output, weak openings, unclear calls to action, or a production process that takes too long to sustain.
Working scope
Three parts of the operating model.
Content pillars and publishing rhythm
Organise ideas into recurring categories such as education, process, proof, objections, comparison, and offer so production does not restart from zero each week.
CTA and offer alignment
Match the ending to viewer readiness: learn more, view a resource, ask a question, request an audit, or start a specific commercial intake rather than using one generic CTA everywhere.
Measurement
Judge the channel by the next meaningful business action.
Evaluate watch-through where available, saves or meaningful replies, profile-to-site movement, landing sessions, CTA actions, and qualified enquiries. Content success is not reduced to views alone.
Questions before starting
Can one script be reused in multiple languages?
The core idea can be translated, but examples, phrasing, pacing, cultural context, and CTA should be reviewed for the actual audience rather than mechanically copied.
What does the first London growth audit cover?
It reviews the current offer, website or landing path, search visibility, social and paid acquisition signals, tracking and follow-up, then identifies the smallest useful first test.
Do you guarantee rankings, leads or revenue?
No. Hermes can control agreed research, implementation, testing, tracking and optimisation, but search rankings, platform auctions, buyer behaviour, sales execution and revenue cannot be guaranteed.
Commercial boundary: platform spend, third-party fees and production costs are separate unless explicitly included. Search rankings, leads, sales and revenue are not guaranteed.