Service and treatment information architecture
Separate treatment intent where useful, answer patient decision questions clearly, and avoid unsupported clinical, comparative, or outcome claims.
London dental
Build measurable patient acquisition without overclaiming outcomes.
Digital marketing support for London dental clinics across websites, local SEO, content, paid acquisition and lead tracking, subject to healthcare advertising rules.
Where this work fits
Start with the business constraint, not a fixed channel bundle.
Designed for clinics that need clearer treatment information, legitimate local discovery, privacy-safe enquiry measurement, and marketing processes that respect healthcare advertising and evidence boundaries.
Working scope
Three parts of the operating model.
Local search foundations
Align real practice information, eligible profile data, reviews, website treatment pages, and local relevance without fabricating locations or practitioner claims.
Compliant campaign and enquiry tracking
Measure campaign and website actions using minimum necessary data and keep sensitive health or patient information out of ordinary analytics payloads.
Measurement
Judge the channel by the next meaningful business action.
Use treatment-page discovery, legitimate enquiry actions, booking or consultation outcomes where the clinic can provide safe aggregate evidence, and channel-level cost or quality metrics without exposing patient data.
Questions before starting
Will you write treatment claims to improve conversion?
Only claims supported by approved clinical, legal, and advertising evidence should be published. Marketing performance does not justify unsupported healthcare claims.
What does the first London growth audit cover?
It reviews the current offer, website or landing path, search visibility, social and paid acquisition signals, tracking and follow-up, then identifies the smallest useful first test.
Do you guarantee rankings, leads or revenue?
No. Hermes can control agreed research, implementation, testing, tracking and optimisation, but search rankings, platform auctions, buyer behaviour, sales execution and revenue cannot be guaranteed.
Commercial boundary: platform spend, third-party fees and production costs are separate unless explicitly included. Search rankings, leads, sales and revenue are not guaranteed.