Profile and service structure
Align eligible categories, services, business information, hours, and website destinations with what customers can actually buy or book.
London Google visibility
Make Google Business Profile part of the customer journey.
Google Business Profile support for London companies: profile structure, services, tracking, review workflows and website alignment.
Where this work fits
Start with the business constraint, not a fixed channel bundle.
Best for eligible businesses whose Google Business Profile is incomplete, inconsistent with the website, difficult to measure, or disconnected from the actual service and review workflow.
Working scope
Three parts of the operating model.
Review-response workflow
Create a repeatable process for requesting legitimate reviews, responding professionally, escalating operational problems, and avoiding fabricated review activity.
Website, UTM and lead-source alignment
Use controlled landing URLs and attribution so profile traffic can be analysed alongside website sessions and enquiries without exposing private customer data.
Measurement
Judge the channel by the next meaningful business action.
Review profile discovery, website visits, calls or directions where available, landing-page actions, review velocity and quality, and qualified enquiries. Profile metrics should be interpreted with website and sales evidence.
Questions before starting
Can Hermes create a profile for a location that is not eligible?
No. Profile eligibility and public location details must follow Google's current rules and the way the business actually operates.
What does the first London growth audit cover?
It reviews the current offer, website or landing path, search visibility, social and paid acquisition signals, tracking and follow-up, then identifies the smallest useful first test.
Do you guarantee rankings, leads or revenue?
No. Hermes can control agreed research, implementation, testing, tracking and optimisation, but search rankings, platform auctions, buyer behaviour, sales execution and revenue cannot be guaranteed.
Commercial boundary: platform spend, third-party fees and production costs are separate unless explicitly included. Search rankings, leads, sales and revenue are not guaranteed.