London guide · Hermes
Local SEO in London without manufacturing location signals.
Local SEO guidance for London businesses covering service relevance, Google Business eligibility, reviews, citations, service areas and internal linking.
Decision guide
Use the sections below to identify the next controllable decision. The guide is educational context for London and UK businesses or learners; it does not create a guaranteed ranking, lead, employment, or revenue outcome.
Use real eligibility and relevance
Do not invent addresses, offices or service areas. Google Business information, website location language and citations should describe how the business actually operates.
Build service depth before page volume
Strong service pages, proof, reviews and internal links usually matter more than creating dozens of thin borough pages. Add location coverage where the business genuinely serves customers and content can be distinct.
Measure queries and conversions
Track impressions, clicks, calls or enquiry actions by landing page. Consolidate pages that attract the same queries rather than forcing artificial differentiation.