London guide · Hermes
Why website and SEO should share the same conversion architecture.
A practical guide to connecting search intent, service pages, proof, calls to action, forms, CRM and follow-up for London businesses.
Decision guide
Use the sections below to identify the next controllable decision. The guide is educational context for London and UK businesses or learners; it does not create a guaranteed ranking, lead, employment, or revenue outcome.
Search intent chooses the page
A ranking is useful only if the landing page answers the query and offers a relevant next step. Organise pages around services and customer decisions, not internal department names.
The page must convert the right visitor
Use useful details, boundaries, proof and a clear action. Measure qualified actions rather than treating every click as equal.
Follow the lead after submission
Pass source and service context into intake and CRM so sales follow-up knows what brought the prospect. This closes the loop between SEO and revenue conversations.