Campaign and audience testing
Separate prospecting, retargeting, creative tests, and offer tests so a result can be traced to a specific change rather than a constantly moving campaign.
London Meta Ads
Run Meta Ads as a measured acquisition channel.
Meta Ads setup and management for London businesses, including campaign structure, tracking, testing, retargeting and landing-page alignment.
Where this work fits
Start with the business constraint, not a fixed channel bundle.
Useful when the business has an offer that can be explained clearly, a real conversion path, and enough operational capacity to answer or qualify enquiries generated by paid traffic.
Working scope
Three parts of the operating model.
Pixel, event and lead-source tracking
Verify the event path from ad click to landing page and enquiry action, while keeping personally identifiable information out of browser analytics.
Retargeting and landing-page alignment
Match ad promise, page content, proof, CTA, and follow-up so the media platform is not blamed for friction that appears after the click.
Measurement
Judge the channel by the next meaningful business action.
Review spend, landing sessions, meaningful events, qualified enquiries, follow-up speed, and sales disposition together. Platform-reported conversions are evidence inputs, not a guarantee of profitable revenue.
Questions before starting
Is advertising spend included in management?
No unless explicitly agreed. Media spend is paid to the advertising platform; strategy, setup, creative coordination, optimisation, landing work, and reporting are separate operating scope.
What does the first London growth audit cover?
It reviews the current offer, website or landing path, search visibility, social and paid acquisition signals, tracking and follow-up, then identifies the smallest useful first test.
Do you guarantee rankings, leads or revenue?
No. Hermes can control agreed research, implementation, testing, tracking and optimisation, but search rankings, platform auctions, buyer behaviour, sales execution and revenue cannot be guaranteed.
Commercial boundary: platform spend, third-party fees and production costs are separate unless explicitly included. Search rankings, leads, sales and revenue are not guaranteed.