Technical and on-page SEO
Review crawlability, indexability, canonicals, metadata, structured data, page semantics, internal navigation, and production parity before assuming the issue is keyword density.
London SEO
SEO services for London businesses covering technical SEO, on-page optimisation, internal linking, content architecture and measurable search growth.
Where this work fits
Appropriate when the business has real services and public pages worth discovering, but search engines or users cannot clearly understand the canonical page, topic, location relevance, or next action.
Working scope
Review crawlability, indexability, canonicals, metadata, structured data, page semantics, internal navigation, and production parity before assuming the issue is keyword density.
Map distinct search intent to one useful canonical owner and strengthen it with supporting resources rather than multiplying thin pages that compete with each other.
Use Search Console and analytics to separate discovery, ranking, CTR, landing-page, and conversion problems so the next change targets the first weak stage.
Measurement
Compare impressions, clicks, query-page ownership, average position, qualified actions, and downstream lead quality over comparable windows. Indexing or ranking movement is not attributed to a change without before-and-after evidence.
Not automatically. New location pages should have real service relevance, distinct demand, truthful operating context, and enough unique value to justify their own canonical URL.
It reviews the current offer, website or landing path, search visibility, social and paid acquisition signals, tracking and follow-up, then identifies the smallest useful first test.
No. Hermes can control agreed research, implementation, testing, tracking and optimisation, but search rankings, platform auctions, buyer behaviour, sales execution and revenue cannot be guaranteed.
Commercial boundary: platform spend, third-party fees and production costs are separate unless explicitly included. Search rankings, leads, sales and revenue are not guaranteed.