Current-site review
Assess navigation, page purpose, mobile behavior, accessibility, conversion paths, metadata, internal links, analytics, content, and technical risks.
Hermes IT Development · National Service
Website Redesign Built Around Business Priorities
A redesign should solve measurable business and customer problems, not only change colors. Hermes reviews the current website, conversion path, content, mobile experience, search foundation, analytics, and technical constraints before proposing a replacement or staged improvement plan.
The redesign brief prepares a structured summary for review without automatically sending or storing the answers.
Scope reviewed July 31, 2026
Who this is for
Start with the business problem, not a feature list.
- Businesses with an outdated, slow, confusing, or difficult-to-maintain website
- Companies receiving traffic but weak inquiry or qualification activity
- Teams consolidating several brands, services, domains, or customer journeys
- Businesses preparing multilingual content, CRM, booking, payments, or automation
Service scope
What the work can include.
Final deliverables depend on discovery, existing systems, content, access, integrations, compliance, and the approved project scope.
Redesign priorities
Separate must-fix business problems from visual preferences, optional features, future integrations, and content that should be retained, rewritten, consolidated, or removed.
Migration architecture
Map old and new URLs, canonical targets, redirects, navigation, sitemap coverage, content ownership, measurement, and rollback considerations.
Responsive interface
Build a clear visual system and reusable page components around real services, evidence, audiences, and customer actions.
Conversion and contact flow
Improve calls to action, qualification, direct contact fallback, trust signals, and preview/live submission boundaries.
Release protection
Validate generated pages, redirects, canonical URLs, metadata, forms, links, mobile behavior, analytics, schema, privacy, and browser workflows before replacement.
Process
Small reviewed releases instead of an uncontrolled rebuild.
Every phase has a visible purpose, evidence boundary, approval point, and quality check.
- 1
Audit
Review the existing site, analytics available for the project, current customer journey, business priorities, content, technical stack, and operational constraints.
- 2
Migration plan
Approve what stays, changes, moves, redirects, or requires new evidence and content.
- 3
Design and implementation
Build the approved structure and interface without weakening working contact, analytics, SEO, privacy, or accessibility contracts.
- 4
Regression review
Compare old and new routes, metadata, links, forms, events, mobile layouts, and required content before launch approval.
- 5
Post-release monitoring
Review Search Console, analytics, errors, inquiries, and user feedback, then prioritize controlled corrections and improvements.
Clear boundaries
Capabilities are scoped. Results are not guaranteed.
Hermes can research, design, build, test, measure, and improve the approved system. Platforms, search engines, customers, markets, and third parties remain outside Hermes control.
- A redesign does not automatically include a new brand, rewritten copy, photography, ecommerce, CRM, booking, payments, or third-party integrations.
- Legacy traffic and rankings cannot be guaranteed; redirects, canonicals, content, and technical migration are reviewed to reduce avoidable risk.
- No production replacement, domain, DNS, hosting, or account change is performed as an unreviewed side effect.
- Unsupported claims and private data are not copied from the old website into the new public site.
Frequently asked questions
Questions to resolve before scope is confirmed.
How do you decide whether a full redesign is necessary?
The current site is reviewed against business goals, customer tasks, content, mobile experience, conversion paths, maintainability, technical SEO, accessibility, and integration needs. Some businesses need staged fixes rather than a complete replacement.
Can existing pages and search visibility be preserved?
Useful content and URLs can be retained or migrated with reviewed redirects, canonicals, internal links, sitemap updates, and post-release monitoring. Search performance remains controlled by search engines and cannot be guaranteed.
Will the redesign improve conversions?
Hermes can improve clarity, calls to action, qualification, contact fallback, speed, mobile usability, trust, and measurement. Actual inquiry and revenue results depend on traffic, offer, market, sales process, and other factors.
Can redesign work be completed in phases?
Yes. A project may begin with high-priority pages, navigation, conversion paths, or technical issues, then expand after the first controlled release.
What should we provide for the review?
Provide the current website, business goals, priority services, target customers, important pages, known problems, analytics or Search Console access status, desired integrations, content ownership, references, and timeline preference.
Structured project intake
Protect search visibility and conversion while planning the redesign.
Document the current website, redesign objective, target U.S. market, page range, integrations, languages, timing, and whether SEO protection is required. You review the summary before choosing the email handoff.
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Direct contact available now
Email IT Developmentofficeus@hermeslogisticsus.com